Coming to its fourth edition, the Black Friday Show consolidates itself as one of the greatest live commerce events in Brazil, breaking audience records for this format on YouTube
that the Show da Black Friday a grandiose event, everyone knows. This year, the pioneering live commerce initiative in the country will be shown between November 24th and 25th, on YouTube. The action was carried out by YouTube and Play9, in partnership with Americanas.
The public can expect big names from YouTube, such as host and veteran Felipe Neto. Activations and games are planned, bringing together a renowned team of influencers, with lots of fun and the release of coupons with unprecedented discounts.
To make the magic happen, there are more than 200 professionals involved in the project. From Americanas’ marketing team to Google’s technology teams, including functions developed by Play9: scripting, visual arts, production, operation, strategy and management of influencer casting. The Show reaches scales never seen before on YouTube. After all, what is the secret of this event? In a word, the owners of the Show and what to expect for this year!
“In the last year, we have seen an increase in YouTube consumption on connected TV. 75% of Brazilians watch the platform on TV, as we can see in the whyVideo survey, and now we are going to have the Black Friday Show also in vertical format, so we are in constant evolution to bring the best transmission for everyone, comments Alessandra Gambuzzi, Director of Content Projects at YouTube.
We are committed to once again having the biggest and best Red Friday in Brazil, bringing not only exclusive promotions, but also a lot of entertainment for our customers, in a way that only Americanas know how to do. Taking advantage of the biggest sporting event football, our traditional Black Friday Show will have a setting especially inspired by the sport. The Show will be filled with fun disputes between two teams of guests, who will release unmissable offers with each victory, says Aline Oliveira, head of marketing at Americanas.
“The structure and growth of the Black Friday Show year after year show that we have been betting on a shoptainment model as a type of entertainment linked to sales, which is capable of making people spend time in front of the screen that satisfies, both from the point of view of fun, and from the point of view of shopping, good shopping. With this, it was possible to perceive that, deep down, the grandiosity in this magical moment, that Black Friday for retailers, makes a difference. Today, the The event has 2 sets in 1, dozens of cameras, LEDs and 17 influencers on stage. This magnitude of the show, in terms of production and also the number of influencers, is the response given to the public, who are increasingly demanding to It’s a spectacular event on a date like this”, emphasizes Joo Pedro Paes Leme, founding partner and CEO of Play9.
BLACK FRIDAY STARS
The main show lasts for 3h30, with many activities, games and interaction between the influencers scheduled for the event. To accompany Felipe Neto on stage, Americanas selected a team formed by Ademara (@ademaravilha), Ana Clara (@anaclaraac), Bruno Correa (@brunocorrea), Camilla de Lucas (@camilladelucas), Diva Depresso (Edu e Fih – @ divadepressao), Gkay (@gessicakayane), Jooj Natu (@jooj), Lucas Rangel (@lucasranngel), Phellyx (@phellyxofficial), Rapha Vicente (@raphaelviicente), T3DDY (@t3ddyyyy), Vanessa Lopes (@vanessalopesr_) and Vittor Fernando (@vittorfernando). And to innovate even more this year, the team also includes the duo Tata Estaniecki (@tata) and Bruna Unzueta (@boounzueta), presenters of PodDelas (@poddelas), which marks the first time that a videocast is broadcast live of the event, with the right to a warm-up scheduled for 8 pm on the channel.
TECHNOLOGY AND SCENOGRAPHY
Repeating the show from previous editions, Play9 will guarantee a cinematographic production for the Black Friday Show. The Glass Studio, from the vertical transmission, is reminiscent of a game narration booth. There will be 7 televisions approximately 5 meters high, using LEDs and special lighting. The prominently maintained ball pool.
The live can be followed on the Americanas YouTube channel, in addition to the channels of Felipe Neto, Bruno Correa, Camilla de Lucas, Diva Depresso, Jooj Natu, GKay, Lucas Rangel, Phellyx, PodDelas, T3DDY and Vanessa Lopes.
In addition, the Black Friday Show will operate YouTube’s live shopping functionality on the Americanas channel and also on the channels of influencers who are broadcasting the live on the platform. In all, there will be 12 simultaneous broadcasts, 10 of which will feature YouTube’s live shopping feature.
SERBIAN
SHOW DA BLACK FRIDAY
Yes: November 24th, Thursday to November 25th, Friday
Live principal: 21h s 00:30hrs
Heating: 20s 21hrs, no PodDelas
Instagram Americanas (warming up): 8:20 pm to 8:50 pm, with Ana Clara and Ademara
Where to watch? The main live will be on YouTube Horizontal, on the channels: Americanas, Felipe Neto, Bruno Correa, PodDelas, GKay, Phellyx, T3DDY, Camilla de Lucas, Diva Depresso, Jooj Natu, Lucas Rangel and Vanessa Lopes.
The main vertical live takes place on YouTube, on Vanessa Lopes’ channel. You can also watch at:
Americanas App
TikTok: 21:30 – 23:30 special broadcast with Vanessa Lopes and Vittor Fernando; American.
Facebook: Americanas. Twitter: Americanas.