The fourth edition of the Black Friday Show bets again on digital content creators to bring brands closer to the final consumer
According to the 2021 Nielsen Trust in Advertising study, 71% of consumers trust influencer advertising, reviews and product placement ( A study by Influencer Marketing Hub, conducted in 2022 ( showed that investment in influencer marketing jumped from 711% from 2016 to 2021, having grown from US$ 1.7 billion to US$ 13.8 billion in the respective period. betting on content creators to promote their products and services.
For the fourth edition of Show da Black Friday, A pioneering live commerce initiative in Brazil promoted by YouTube and Play9, in partnership with Americanas, would not be different. The event, which has become one of the largest in the country, brings to the main stage influencers and personalities from the digital world who have been revolutionizing the internet. Stickers already stamped in past editions and new faces appear in this year’s project, which takes place on November 24th on YouTube, at 9 pm. There are more than 10 confirmed names: Ademara (@ademaravilha), Ana Clara (@anaclaraac), Bruno Correa (@brunocorrea), Camilla de Lucas (@camilladelucas), Diva Depresso (Edu e Fih – @divadepressao), Felipe Neto (@ felipeneto), Gkay (@gessicakayane), Jooj Natu (@jooj), Lucas Rangel (@lucasranngel), Phellyx (@phellyxofficial), Rapha Vicente (@raphaelviicente), T3DDY (@t3ddyyyy), Vanessa Lopes (@vanessalopesr_), Vittor Fernando (@vittorfernando) and PodDelas (@poddelas) with Tata Estaniecki (@Tata) and Bruna Unzueta (@boounzueta).
Adding up the numbers of influencers involved in the action, there are almost 100 million followers on Instagram alone. On TikTok, the numbers are even more striking. Combining all creators, there are more than 2.2 billion likes on the platform. With such expressive numbers and a high power of influence, creators have become, especially in the post-pandemic moment, a power in conversion. Repeating the dose of previous years, the names participating in the Black Friday 2022 Show were chosen based on the crucial strategic pillar for the relationship between brand and end consumer: trust.
Activations and games are foreseen, with a lot of animation, and, of course, with the release of coupons with unprecedented discounts. The live also brings a generational mix to the stage. This will be, for example, the debut in this format of names like Jooj, Vanessa Lopes and Phellyx, who mark a new generation of influencers. Whether millennials or Generation Z, they come together to run the event in a fun and authentic way.
SERBIAN
SHOW DA BLACK FRIDAY
Yes: November 24th, Thursday to November 25th, Friday
Live principal: 21h s 00:30hrs
Heating: 20s 21hrs, no PodDelas
Instagram Americanas (warming up): 8:20 pm to 8:50 pm, with Ana Clara and Ademara
Where to watch? The main live will be on YouTube Horizontal, on the channels: Americanas, Felipe Neto, Bruno Correa, PodDelas, GKay, Phellyx, T3DDY, Camilla de Lucas, Diva Depresso, Jooj Natu, Lucas Rangel and Vanessa Lopes.
The main vertical live takes place on YouTube, on Vanessa Lopes’ channel. You can also watch at:
Americanas App
TikTok: 21:30 – 23:30 special broadcast with Vanessa Lopes and Vittor Fernando; American.
Facebook: Americanas.
Twitter: Americanas.
