Renata Gomide takes over with the mission of continuing to contribute to building the company’s brands
Grupo Boticrio announced its new Vice President of Consumer, Renata Gomide. The promotion of the executive is part of one of the Group’s strategies to value the company’s internal talent.
With a degree in Business Administration from FAAP, in Marketing from ESPM and an MBA in Strategic Business Management from FGV, the vice president assumes her new position with the mission of continuing to contribute to building the company’s brands.
I take on this new challenge with the certainty that it is a collective achievement for all the people who are with me on this journey. We will continue to ensure that the consumer is at the center of all our decisions, that our brands and products continue to be even more loved and desired and expand the concept of what beauty is, representing our entire society, said the executive.
Renata joined the Group in 2015 and was one of those responsible for building the Eudora brand. In addition, she also led the Quem Disse, Berenice? and, since 2021, occupied the position of executive director of Branding and Communication.
