The piece, signed by GS, has the motto “Discounts that go with everything” and promotes the retailer’s electronic products
C&A is launching one of its campaigns for Black Friday, this time focused on fashiontronics items, which consists of cell phones, watches, smartwatches, glasses and games.
The piece, signed by GS, has the motto “Discounts that go with everything” and the objective is to offer opportunities to consumers looking for fashion items that converse with the electronics sold by the retailer. The campaign has a 360 plan, a 30” film for open TV and, for the squares of Belm, Teresina, So Luiz and Salvador, a partnership with Motorola.
We know that electronics is a mega-searched category this Black Friday, mainly because we are in a year of the World Cup, people also want to have access to news and stream platforms more quickly, and this Black Friday, we have products and excellent conditions to meet this demand. public., explains Natalia Di Pietro, Trade Marketing Manager for Fashiontronics at C&A.
The communication will also feature advertising at points of sale, digital channels, radio activations, streaming services, programmatic media and OOH.
Discounts that go with everything. This is the motto for those who buy, during the month of November, products from the Fashiontronics division: cell phones, watches, smartwatches, glasses and games.
