This week’s guest on LIVEADS is Eduardo Alves Pereira, graduated in Marketing from ESPM and post-graduated from FGV, he has been working in the media and advertising market in Brazil for over 15 years, with extensive experience in data analysis and development of studies on trends for the communication ecosystem.
Whether it’s an advertiser building a brief, an agency planning a campaign for their client, or a publisher evaluating their inventory, age is often the key differentiator in targeting and often the most important way to measure the success of a campaign. .
However, with advances in the use of data, research methodologies and technologies, our ability to understand consumers has increased. In that sense, then, are age-based targeting still the most effective way to reach an audience?
The “Beyond Age: Beyond Age” study, based on the powerful data of the Target Group Index, goes beyond the limitations of using age demographic targets in marketing campaigns – to explore alternatives that will allow marketers to work with age targets. richer and more assertive, and ultimately create more successful campaigns.
Check out this week’s episode of LIVEADS:
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In addition to the guest, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Daniel Rosa, CEO of Adnews.
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