Your brand’s social networks can be essential for business success, especially with good engagement.
There is no denying it: social networks are increasingly useful tools when it comes to creating a connection with the target audience. But have you ever wondered how to increase engagement on this type of platform?
Talking about engagement means talking about interaction between the user and the account on the social network. This engagement takes place through likes, shares, responses in stories, comments, clicks on links, anyway.
It is important to work on this factor because, with an audience that is connected and interested in the brand, interactions can turn into business.
To help you increase engagement on social media, we’ve separated these 7 tips. Check out!
1. First, know your audience
It’s very difficult to communicate when you don’t know who’s on the other side. Therefore, it is important to know your audience, both the people who already follow you and the target audience.
In this sense, those who already have accounts on social networks can access the settings and metrics to discover some basic characteristics of those who follow you, such as gender, age group and geographic region.
If your brand has previously carried out some type of public research, it is always valid to retrieve this data.
And if you’ve already deleted this file, know that programs like Wondershare Recoverit can recover deleted documents, even after a long time.
2. Think about the content
Often, to fill the table, brands make publications without any kind of strategy. That is, the posts are not focused on sales, branding, identity creation… They are just loose images.
Before loading your account with these publications, one of the tips for increasing engagement on social networks is to think strategically about the content.
Here, knowing your audience will make all the difference. After all, knowing who are the people who follow you and those you want to draw attention to, getting the posts right is simpler.
3. Take care of the look of the publications
As important as the content of a publication is the look of them. And today, with so many online editing tools, there is no longer an excuse that you don’t have a specialized professional to help you with the task.
Sites like Canva and Placeit let you create a series of posts from pre-configured templates or completely from scratch.
After creating artwork, you can download and publish it. It’s good to have a folder on your computer reserved for this, as over time, many people lose important posts.
If this happens to you, knowing how to recover photos can come in handy. In this regard, we recommend Wondershare Recoverit.
Just install the software on your computer and select the folder where the photos were and Recoverit will do a real scan. It will pull up all files that have been deleted from the Drive in question.
With the result on the screen, you can select only the photos or files you want to recover, saving them in a new folder. Without a doubt, Recoverit is one of those programs to never delete!
4. Encourage your audience to interact
One of the most important things within social networks is interaction. When an account receives a lot of interest from users, the platform starts recommending it to other people.
In this sense, it is always important to encourage your followers to interact with you. To do this, use polls, bring a box of questions, play around with the platform’s resources.
Over time, you’ll be able to identify the model that works (or doesn’t work) with your audience.
5. Speaking of interaction…
If your brand sells physical products, one of the interactions you can encourage your users to send is images using an item.
Typically, people like to participate if they feel they are being valued. If a customer posts a story using something and doesn’t re-post, they may feel left out.
If you didn’t think about it before, there’s no point in recovering JPEG images from stories’ tags. The focus now is to ensure interaction for the next users who publish.
6. Take advantage of current affairs
People like to be up to date with what’s going on. Just think about what happens when a meme goes viral: everyone wants to make a comment, right?
Therefore, you can take advantage of the topics of the moment to bring them into the context of your brand.
But be careful: not every theme or meme needs to be used if it doesn’t make sense to your audience. A clothing brand, for example, may not want to talk about the latest political developments.
7. Invite to action
There is no point working on tips to increase engagement on social media if there is no result for the brand.
Therefore, think of ways to invite the user to action. This action can be answering a survey, contacting us for more information, accessing the website to close a deal, in short.
Also, an extra tip: if you have an e-commerce, don’t forget to make basic settings to track access. This is one of the essential tips for anyone who is developing a website and you need to consider it.
More interaction, more public
Far beyond being a showcase for your work, social networks are complete tools for managing the contacts that reach your business.
For this very reason, it is necessary to look at these accounts strategically. After all, they can directly impact your company’s results.
With these tips to increase engagement on social networks and your creativity, these platforms will certainly be able to reach even more people. your brand reaching further!
