The campaign, created by Ampfy and produced by Vetor Filmes, alludes to one of the singer’s songs
Alelo launched its new institutional campaign featuring the new brand ambassador, Luan Santana. The play was aired for the first time this Sunday (20).
The campaign called “C Topa”, making an allusion to one of the singer’s songs, aims to reinforce the advantages that the company presents to its customers and to the market. The piece relies on Ampfy’s strategy and creative process.
The communication was produced by Vector Zero and features characters such as HR professionals, owners of commercial establishments and card users who are surprised by the artist.
Alelo will also take advantage of the launch of its official TikTok channel to run its campaign, which will be widely publicized on open and paid TV, YouTube, OOH, Radio, print ads, Instagram, Facebook, Linkedin, among other media.
This is a great moment for Alelo, not only because of the grandeur of the campaign, but also to reinforce our commitment with the public that already consumes our brand and, above all, with those who are yet to arrive. The launch of our channel on TikTok, as well as the choice of our ambassador, are here to reaffirm this position, said Márcio Alencar, Director of Digital Strategy, Marketing and Business at Alelo.
The campaign is part of the strategy designed by Ampfy, which won the account after a competitive process and is currently responsible for the communication strategies of the brand belonging to the EloPar Group portfolio, which will also serve Veloe.
Our goal is to be truly transformative for Elopar and ensure the growth of these brands and their consumer bases, said Andr Chueri, CEO of Ampfy.