The Sou Big no Kwai project will provide an opportunity for creators who still do not benefit from the platform
One Big Media and Kwai entered into a partnership to develop a new program to capture content creators on the platform. The first phase of the project called “Sou Big no Kwai” aims to select 200 new creators.
Sou Big no Kwai will provide an opportunity for creators who still do not benefit from the platform or for those who are already on Kwai, but still cannot monetize with their content.
We are investing heavily to become the largest digital media platform in Brazil. This new project with Kwai will enable us to build a large network of creators that are spread across the market, in addition to ensuring exponential growth in this segment of short videos, says Leo Soltz, CEO of One Big Media.
The design of the program is being carried out using a CRM structure and a project for frequent follow-up with agents.
“One Big Media already has a deep knowledge of Kwai and will be able to scale this knowledge to new creators, expanding this offer even further to the app’s users”, added Antonio Abibe, director of Content at Kwai.
