With the slogan Search that Inter Shop has, the campaign uses Portugal’s good humor to show the items that can be purchased on the bank’s marketplace
Inter launched a campaign to promote Inter Shop, starring actor and comedian Rafael Portugal.
With the slogan Search that Inter Shop has, the campaign uses the good humor of Portugal to show the items that can be purchased on the bank’s marketplace. The campaign was produced by Storm Filmes and features 30-, 15- and 6-second TV films, in addition to 90-second internet videos and static pieces.
Our goal now is to bring this experience to more people, and there is no one better than Rafael Portugal to help us in this mission. With good humor, we want to connect with different audiences to show that life can be simpler with Inter Shop, said Priscila Salles, CMO of Inter.
In addition to the comedian, Inter is also relying on influencers to publicize the campaign.
There were also guerrilla actions in shopping malls in So Paulo, Rio de Janeiro and Belo Horizonte, with a famous TV joke in the 80s and 90s: the yes and no booth. In it, the public can carry out interactions and blindly choose the prize they will take home, with disputes between completely different products, such as pens and speakers or iPhones and pairs of socks.
