The “Do Rei ao Rayo” campaign aims to pay homage to football and the Brazilian national team
SEMP TCL, official sponsor of the Brazilian National Team, launched the Do Rei ao Rayo campaign, which promises to thrill Brazilian fans by uniting the past with Pel and the present with Rodrygo Ges, known as Rayo.
The campaign pays homage to football and Pel, as this is the first year that the former player will not be in person at the World Cup. Another tribute will be to the current Seleção player, Rodrygo, who is representing the five-time champion for the first time in the championship. The film ends with the signature Our history inspires the future.
Through the Brazilian men’s and women’s soccer teams, the FIBA AmeriCup and our special ambassador, Rodrygo Ges, we have participated in inspiring moments that only sport can bring to our lives. And our TVs, of course, keep pace with the fans, with vivid color images and vibrant sound, said Yue Haiping, CEO of SEMP TCL.
The Do Rei ao Rayo campaign will be available from the second half of November and on all SEMP TCL’s proprietary channels in Brazil, in addition to having insertions in digital media.
