With more than 3.4 million simultaneous viewers, the streamer owns the largest audience in a live broadcast in Brazil on YouTube
The transmission of Brazil’s debut in the World Cup, in the 2-0 victory over Serbia, made on the Youtube channel of streamer Casimiro, broke the platform’s audience record in the country, adding up to more than 3.4 million simultaneous viewers . Before, the record was held by singer Marlia Mendona, with 3.31 million.
Casimiro won the right to officially broadcast the FIFA championship and will broadcast one game a day, including all those played by Brazil.
Casimiro is the new OWNER OF THE RECORD for the biggest live in the history of Youtube BR!
With a peak of 3.4 million, our gordola surpassed the legend Marlia Mendona.
GIGANTE! pic.twitter.com/wr0X3mc43v
— Central do Caze (@centralcaze) November 24, 2022
In addition to a gigantic structure and a team made up of important names in sports journalism and even former players, Caz also has a team of brands supporting the broadcasts, such as Brahma, Coca-Cola, McDonald’s, Vivo, IFood, EstrelaBet, Unilever (which will activate the Rexona and Clear brands) and Nubank, with whom it is carrying out the “NuEsquenta com Casimiro” action.
Together with the bank, the streamer is putting on a question and answer gameshow about the championship, open to customers and non-customers and with more than R$ 1 million in prizes in total, R$ 150 thousand per round.
Despite the feat, the national record. Internationally speaking, Casimiro needs to reach the mark of more than 10 million simultaneous accesses.
