Black Friday is finally here! To celebrate such an important date for entrepreneurs (and consumers), Adnews held, throughout the month of November, a series of interviews on the subject, with several invited experts in marketing, advertising, digital dissemination and other areas. Now, we separate the 5 interviews made during this period to remember the main tips on how to do well on this long-awaited day.
Check out the main interviews made during Adnews Black November:
Fernando Moulin
Fernando Moulin was the first interviewed by Adnews. Marketing executive for more than 20 years, speaker and professor at ESPM in São Paulo, he told what he thinks about Black Friday now, and what it can become in the future.
“…there are some “shadows” that could harm the typical results and projections for the Black Friday season. Me, I’m optimistic. I feel like a consumer who avoided making expenses before, to buy their desired products and services in this time of strong promotional appeal and when there are real discounts on multiple offers.”
Check out the full interview here.
Felipe Mendes
Felipe Mendes was the second name in our series of interviews. Close to Consumers, Retailers and Categories for 29 years, whether acting as Marketing Director, President of Data Analytics Companies or Advisor to Startups and Associations, the President of GfK in Latin America gave some tips in his conversation with Adnews.
“The great opportunity, especially for Retail, is to anticipate sales for those products that will be used during the World Cup (TV, deep fryers, brewers, drinks, etc). As the matches for the Cup are already defined, you cannot run the risk of buying the product at the last minute and not arriving.”
Check out the full interview here.
Stephen Soares
And who continued the table and spoke even more about marketing and how it can be carried out efficiently during the Black Friday period was Estevão Soares, author, entrepreneur and consultant specializing in paid media with a focus on high-performance campaigns.
“Before Black Friday there is tension where consumers may question whether that is really the best offer. After Black Friday, it is the ideal time to consolidate the opportunity for the consumer and demonstrate that the offer was really valid.”
Check out the full interview here.
Leonardo Corrêa
Another name that gave his vision in a conversation with Adnews was Leonardo Corrêa, graduated in Social Communication with specialization in programmatic media, currently in charge of the advertising area of the Magalu group.
“All platforms are improving their level of service in the marketplace. The focus will now be on fulfillment (fast delivery), Ads (audience monetization), social commerce (social networks) and increasing the diversification of products sold in the catalogue.”
Check out the full interview here.
Aline Oliveira
And in the last interview, but not least, Aline Oliveira, Head of Marketing at Americanas, had a very interesting chat about the marketing and sales strategies of big names in retail on Black Friday.
“The pandemic accelerated the retail digitalization process, which led to a reformulation in the relationship between brands and customers. AND o The consumer’s profile has changed, as they now want to have the best shopping experience for items ranging from those with the highest average ticket, to those with great repeat purchases.”
Check out the full interview here.
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