Created by the agency Ampfy, the piece Bet on what you believe invites Brazilians to bet during the World Cup
Betano launched a campaign to invite Brazilians to bet during the World Cup, entitled “Acredite”.
The campaign, created by Ampfy, directed by the Youth trio from Stink and with audio from Satelite, aims to reflect that every success starts with a bet. The film also works as a product demo, where people can learn to use the platform and gain benefits by betting on the moves that appear in the campaign.
“The campaign is a great tribute to the resilience of Brazilian athletes who, despite all the difficulties, never stopped betting big on their careers”, said Fred Siqueira, CCO of Ampfy.
Responsible for Betano’s entire media strategy, Artplan launched the campaign last Sunday (20th), during Globo’s program Fantstico.
Football is in Betano’s DNA and we know that, culturally, Brazil reflects the national passion for sport and for championships such as the World Cup. In this way, the union of these elements sealed the opportunity to be the only Kaizen Gaming market to carry out a local campaign during the event. The campaign goes beyond promoting the brand and our business, it delivers an exciting and positive message to everyone about believing and betting on dreams, overcoming challenges and moving forward towards victory, just like in sport, said Alexandre Fonseca, country manager of Betano in Brazil.
