KTBO introduced the new copywriter and customer service; FCB Brasil hired project and data intelligence managers; and ARC expanded business and planning team
In the week in which the Brazilian team debuted and well at the World Cup in Qatar, and Black Friday, the market had some important movements. THE Media.Monks promoted Luciana Haguiara executive creative director for Brazil and Latin America.
The professional, one of the main names in Brazilian advertising, is now in charge of the creative teams in Mexico, Colombia, Argentina, as well as Brazil. YouTube, Netflix, Havaianas, Riot Games and Mercado Livre are some of the brands that Media.Monks currently works with.
No Apothecary Groupthe novelty was also a promotion, that of Renata Gomide, new VP of consumer. With a degree in Business Administration from FAAP, in Marketing from ESPM and an MBA in Strategic Business Management from FGV, Renata takes on her new position with the mission of continuing to contribute to building the company’s brands.
new managers
A FCB Brazil received this week Monique Oliveira and Fabricio Gomes, who took over the chairs of project managers and data intelligencerespectively.
Monique Oliveira is an advertising executive and has worked for agencies such as DM9DDB, Leo Burnett, Gray Brasil and iD\TBWA, where she served clients such as Samsung, P&G and Claro Empresas.
Fabricio Gomes is a statistician and also has a degree in business management and innovation. Before joining FCB, the manager was in the advertising area at UOL.
creation and service
Beatrice Duarte arrived at KTBO to join the agency’s creative team. As a copywriter, she has worked at Integer\Outpromo, Guia dos Curiosos and Suba. Another hiring was for the service area: Rebeca Rochawhich comes from Commonwealth/McCann.
The editor also worked as a screenwriter in audiovisual production at SBT and in content creation at CCXP, one of the main geek events in the world. At Integer\Outpromo, she served as a copywriter for P&G brands.
Rebeca Rocha will act as service executive for Kellogs brands, such as Pringles, Cornflakes, Cheez-it, Choco Krispis, Parati and Trink. In the Commonwealth, she worked as an account supervisor, in the service of GM Brazil.
Strategy and business teams
shopper marketing agency Publicis Groupa ARC expanded its business and strategic planning teams with the arrival of new professionals: Andr Falco complements the strategy team while Isabelle Figueiredo e Laura Pelegrini arrive to expand the business team.
With 16 years of experience in the advertising market and focus on brand strategy, André Falco arrives as strategy manager. Isabelle Figueiredo, in turn, is the new business executive. Having worked at Grupo RAI and Leo Burnett Tailor Made, he has worked with brands such as Outback, Bradesco, Bodytech, Bluefit, Swift and Grupo GPA.
Laura Pelegrini, a native of Paraguay (Sao Paulo), arrives as a business intern.
account director
A Innova AATB presented to the market Beatriz Jardimas a new leader to occupy the position of director of accounts. She is allocated to the center responsible for servicing the Steck and Saint-Gobain brands.
Beatriz has worked in communication agencies such as TV1, Rock Comunicação, Score Group, Banco de Eventos and The Marketing Store, working with brands such as Dasa, Carrefour, Nissan, O Boticário, among others.
I see it as a mission to build, together with the Innova AATB team, strong and desired brands, which generate connections with the public, in addition to the challenge of expanding our area of activity within these clients”, he said.
Nestle
Aline Mor the head of the first Center of Nestle of Research and Development for Latin America, recently opened in Santiago, Chile. Aline, who has worked at Nestl for over 20 years, has experience in business management, innovation and R&D in several food categories, having worked in Brazil, England and Switzerland.
Now, the executive will lead the development of innovations aimed at the regional needs and preferences of consumers in Latin America, built on the latest scientific developments of Nestl’s global R&D network.
new head of performance
And adtech Seedtag hired Kenneth Lopez Triquell as the new global head of performance. The executive will be responsible for leading the company’s new solution to market. Prior to joining the Seedtag team, Kenneth launched Outbrain’s demand-side platform (DSP) Zemanta, one of the industry’s first advertising DSPs. He was also VP of Sales at Adsmurai, where he developed and executed the go-to-market strategy in Europe.
