The action, created by BETC Havas, was held at the Webedia broadcast studio
TudoGostoso and Po de Acar teamed up to perform a Black Friday live, called “Po de Acar Live – Black Friday da Torcida”.
The action, created by BETC Havas, featured a show by the singer Negra Li and a presentation by Gabriel Frazo, chef of the gastronomy platform. The live broadcast took place this Tuesday (22), on the website and Instagram profiles TudoGostoso and adoraCinema.
We had special offers throughout the month of November and now the expected Black Friday of Torcida has arrived in full force. In addition to the products in which Po de Acar is a reference, this year was special with the strengthening of the brand’s strengths with live commerce, which united innovation, music, gastronomy and, of course, happiness, said Carolina Altimeri, GPA’s marketing manager, network controller group.
The entire initiative was carried out in the broadcast studio, with a 180 meter long LED panel, by Webedia.
The union between these two market leaders could only have one result: excellence, delivery. Like TudoGostoso, Po de Acar also works to offer the best experience to its public every day, whenever they want and wherever they are, says Chlo de Trogoff, general director of the portal.
