NISSIN FOODS DO BRASIL will once again be present at CCXP 2022, which takes place between December 1st and 4th, in São Paulo, and Cup Noodles is preparing an unmissable activation to entertain visitors to the event, in addition to putting into practice an unprecedented partnership with artists from Artists’ Valley – a space where cartoonists, illustrators, colorists and screenwriters, among others, present their work and have direct contact with fans. The creation is by Dentsu Creative agency.
The combination with the artists will be part of the brand’s communication campaign in this edition of CCXP. The idea is to disseminate not only to the public at the fair, but also throughout Brazil, the arts of these talented professionals. In all, six illustrators will bring their views on Cupverso in an unusual way in a film with many surprises. At the end of the animation, there is still an impressive illustration produced by the Dall-E artificial intelligence tool.
Connection with young and geek audience
Throughout the CCXP, NISSIN will also have an activation space full of obstacles for those at the festival to entertain themselves using the beloved Cup Noodles helmet.
And it doesn’t stop there: participants will also be able to enjoy a practical and quick meal option. To please all palates, different flavors of Cup Noodles and UFO will be on sale – the new line of yakissobas on trays and the company’s most recent launch in the Brazilian market.
Ana Fossati, Marketing Manager of NISSIN FOODS DO BRASIL, affirms:
“Being present at yet another CCXP only reinforces our close connection with the young and geek audience even more. One of our main differentials in this edition of the event, the activation of the partnership with Artists’ Valley artists comes to value two other important pillars of the company: creativity and innovation.”
Kojiro Tanoue, Executive Creative Director at Dentsu Creative, comments:
“The Artists’ Valley space is so rich in illustrations, drawings and trends that it’s like we’re in an endless loop of discoveries.”
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