Fulfill the dream of owning your own home, car or new electronics and compete for up to R$ 1.5 million in prizes. It is with this motto that Banco do Brasil’s new campaign communicates one of the new products in its portfolio, BB Consórcios, resuming the promotion Christmas More than a Millionaire for the end of the year.
Whoever acquires a consortium of the financial institution, in one of the 6 modalities, until December 23, 2022, will automatically compete for a prize of R$ 1 million and five prizes of R$ 100 thousand.
Paula Sayão, director of marketing and communication at Banco do Brasil, says:
“The consortium is a product much sought after by Brazilians, especially at this time of year, when families are more likely to plan and make their dreams come true. The promotion Christmas More than a Millionaire It is an incentive campaign that highlights the differentials of our consortiums, and helps to make the brand attributes tangible, in addition to having incredible potential to bring business results.”
Signed by WMcCann, the 360º campaign features pieces for the digital, including breakdowns by product type, in addition to materials aimed at Banco do Brasil’s performance desk, with a focus on conversion.
The 30” TV movie stars a very cool and Brazilian Santa Claus, who guarantees that even he himself will not be left out of enjoying the holidays and the promotion. The piece features an unprecedented jingle that highlights the simplicity of joining the campaign – the hiring experience is 100% digital, if the customer chooses, – and the benefits of BB consortia – among them, longer terms and lower market shares. Check out:
Patricia Andrade, executive VP, general director of the Brasília office and head of Growth at WMcCann, concludes:
“We work conversion arguments in a fun and engaging way. We are very happy to deliver a lightweight campaign that meets our client’s communication needs.”
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