Associating the national passion for football with the passion for cars: this is the objective of the new Chevrolet campaign, “The street is our field”. With the attention of Brazilians focused on Qatar, the car manufacturer counts in this campaign that, just like the great football stars, the brand’s cars also have a touch of everyday learning and with their foot on the street, things that are part of the reality of every Brazilian.
Signed by WMcCann, the new campaign has several content actions that will reinforce the motto, demonstrating, through tests and consumer feedback, how the brand improves the production of its vehicles. The campaign materials draw the streets with the colors of Brazil where the cars pass, bringing a fun movement full of identity.
Check out the Chevrolet video:
Chris Rego, CMO of GM South America, comments:
“We understand the importance of joining this conversation, since Chevrolet is a brand that pays attention to its customers and what is most current in the day-to-day agenda. We seek to connect with the vibe of this moment with a campaign that reflects our colors, our identity and the stars of our portfolio, such as Tracker, Equinox, Onix and Bolt.”
To amplify the campaign, the brand is also preparing a special action with the program “Exchange of Passes”, on SporTV, where the presenters will be able to take a ride in Chevrolet cars and will take the opportunity to, in a relaxed way, comment on the main attributes of the Chevrolet models. In addition to the official sponsorship on SporTV, the campaign also has nationwide OOH media developments, in addition to radio insertions on CBN and Globo.
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