The action was inspired by the cosplayer community and pays homage to the sandwich that turns 65 globally on December 3
Burger King is celebrating its sponsorship of CCXP22 and the Whopper’s birthday with the Whopper Cosplay.
From November 30th to December 14th, three sandwiches from the BK Original, Mega Stacker and Chicken Jr. will cosplay the Whopper and have the original Whopper ingredients included in their compositions and will be called, respectively, The Original Whopper, The Mega Stacker Whopper and The Chicken Whopper.
The action was inspired by the universe of the cosplayer community and pays homage to the sandwich that completes 65 years globally on December 3rd.
In addition to the limited novelty on the menu, Burger King also created an action for those attending this year’s CCXP, who will be able to find BK Original, Mega Stacker and Chicken Jr. in giant versions featured as Whopper. Cosplayers will walk around the event and people who take a picture with them and post it on social media with the hashtag #WHOPPERCOSPLAY will get discounts.
“To mark our sponsorship of CCXP, we created yet another special game for consumers and a tribute to our Whopper. This is yet another step in increasingly expanding our approach to young audiences and gamers, generating identification and nurturing the relationship that we have begun to build. some time ago, said Juliana Cury, vice president of marketing and sales at Zamp, the master franchisee of the Burger King and Popeyes brands in the country.
