Partnership will take place through creative ideas and content strategy signed by Commonwealth//WMcCann, division of WMcCann
The presenter, actor, writer, activist, Marcos Mion, the new member of the General Motors team as the new ambassador of the Chevrolet brand in Brazil.
The partnership will take place through creative ideas and content strategy signed by Commonwealth//WMcCann, WMcCann’s division for exclusive Chevrolet service, aligned with Mynd’s operation.
The announcement was made with a video posted on the presenter’s official Instagram account, where he plays with the term CMO, known in the advertising and marketing sector as Chief Marketing Officer, but which in the film becomes “Chief Mionzera Officer”.
Having Mion as a partner means having one of the most authentic, original and fun communicators in the Brazilian media. We want to develop a solid and plural partnership, counting on him in different campaigns, platforms and events, reinforcing Chevrolet as a brand that seeks to maintain real and plural connections with consumers, said Chris Rego, executive director of GM in South America.
