Upon completing its first year of navigation, the expedition voice of the oceanswhich has the worldwide support of the UN Environment Program (UNEP), collaborates to create a commemorative line of jackets, made from the upcycling process.
In partnership with the Kitecoat Project, the initiative led by the Schurmann Family unites fashion and sustainability in a collab in defense of the reuse of materials and conscious consumption, thinking about minimizing the impacts of waste on the environment.
The commemorative line Kitecoat voice of the oceans has a series of 50 limited jackets made from an old sail from the Schurmann Family vessel. After a complete trip around the world, winning one of the biggest regattas in Latin America, carrying out some national and South American expeditions, this sail had to be replaced by a new one.
From the 310 m sail2, it was possible to expand the reach of this upcycling to consumers across the country. It is worth mentioning that the model is the same that will be adopted by the crew of the sailboat Kat.
João Eduardo de Villemor Amaral, Director General and Operations at voice of the oceans
“During this first year of sailing, we found out about and publicized impactful upcycling initiatives, such as Projeto Marulho, in Ilha Grande, and Love Trash, in Recife. This is an important process in line with the 5Rs of sustainability: Rethink > Reduce > Refuse > REUSE > Recycle. Through this collab, we praise the work of the Kitecoat™ Project, re-signify the sail of our vessel, encourage similar practices and, thus, bring fashion and conscious consumption to this urgent mission to preserve our oceans.”
Discover the collection by clicking here.
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