Between the 1st and 4th of December, Neosaldina presents Neosaland – Neosa’s saga of incredible challenges – to fight headache villains, at the Comic Com Experience. The action is pioneering, since it is the first time that a drug brand participates in the biggest pop culture event in the world.
With a world inspired by today’s most famous comics, games, films and series, brand activation is a space designed to combat headaches, full of immersive missions that invite participants to a playful experience, through dynamics and group challenges that complete an epic circuit and bring the greatest superhero of this journey to the forefront: the fans.
In addition, a stand for resting and recharging cell phones will be available so that visitors to the stand can recover, clear their heads and enjoy their adventures to the fullest. Carla Dias Araujo, Director of Marketing and Communication at Cafehyna, the area responsible for all campaigns and brand activations at Hypera Pharma, comments:
“The entire project was designed with insights generated in discussions of groups of consumers with high CCXP engagement and the participation of everyone involved in the planning and creation of the action. This movement was fundamental for us to be sure of how to introduce one of our great love brands, Neosaldina, into this rich and playful environment that CCXP provides, without losing the purpose and identity of the brand.”
To increase the experience, Neosaland still has a ranking of mission participants and exclusive prizes for groups that dare to venture into the battlefield against headaches.
And those who cannot follow closely, Neosaland will have real-time coverage on the brand’s social networks (@neosaldina), in addition to influencers and content created by UOL. Araújo reinforces:
“Neosaland at CCXP is one of the pioneering movements in the analgesic category and the pharmaceutical market in Brazil. Throughout the year, Neosaldina embraced pop culture and was present at relevant moments for Brazilian entertainment and now, solidifies its presence in one of the biggest events in Latin America.”
CCXP takes place at São Paulo Expo, after two years of waiting.
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