A Tembicone of the largest technology companies for micromobility in Latin America, and the Housione of the first to offer a 100% digital flexible housing service, opened on November 27thone Pink Station of sharing the Bike Itaú?? The event was attended by influencers, DJ Pedretti e Alexandre Frankel – CEO from Housi, cyclist for over 20 years and author of the book: “How to Live in São Paulo Without a Car”.
The objective is to contribute even more to urban mobility and the sustainability of cities. With that, the Flagship flexible housing will have shared bike stations in front of its buildings, the first unit is already installed in São Paulo, and in the coming months the partnership should be extended to other locations in the capital of São Paulo and in the other cities where Tembici and Housi have their projects .
In a recent survey with users of Tembici, 59% of people who use shared bikes claim to take into account the existence of a cycle path when choosing a possible home, which proves that solutions such as this partnership are a response to the demand of the population who are increasingly seeking more practicality in your daily life.
All the stations made possible by the partnership will be part of Tembici’s projects, such as the bike itaú, being an initiative that will expand shared bicycle systems in cities, enabling more efficient, economical and sustainable routes. Therefore, the initiative will be an excellent benefit for Housi residents, but will also contribute to all people who cycle.
Raquel Arruda, director of partnerships and new business at Tembici, says:
“The value proposition of Tembici and Housi lies in the convenience and democratization of cities, with integrated solutions that make people’s daily lives more efficient and comfortable. Tembici’s shared bike stations follow criteria such as integration with other means of transport, cycling infrastructure and concentration of jobs and activities in the area. This scenario is fully connected with Housi’s service proposal, which has properties that favor faster travel and which, like Tembici, has as one of its purposes to prevent people from spending long hours in traffic. We are sure that this initiative has great potential, whether for general travel or for leisure.”
Alexandre Frankel, CEO of Housi, explains:
“The objective of the partnership between Housi and Tembici is to contribute to the issue of urban mobility, sustainability and the promotion of quality of life. Bike sharing is an option that saves time and encourages physical activity. As a cycling enthusiast for over 20 years and author of the book: “Como Viver em São Paulo Sem Carro”, it is gratifying to encourage the use of the bike as a viable alternative for mobility in a healthier way and also help to take care of the environment. and of the cities.”
First partnership station arrives in São Paulo
The first unit to receive a station is in one of the main economic and financial centers of São Paulo, in Faria Lima, the first station of the initiative will be pink, in allusion to the color of the two brands and to celebrate the partnership that contributes to the sustainable mobility revolution in cities.
As part of bike Itaú, bicycles picked up at any of the 260 stations in the system, in São Paulo, can be returned at Housi station, as well as bikes from the station can also be picked up by all users of the system. exclusive advantage for new users of the shared bike system, Housi residents, who will have a 15% discount on the monthly plan.
Solution for the democratization of public space and the environment
In large capitals like São Paulo, people spend an average of 2 hours a day in traffic and the solutions offered by Housi and Tembici bring solutions to this challenge in the big cities. For example, of the 260 stations in the city, only 7 of them represent 15% of the volume of trips in the capital, and they are located close to poles with a large number of offices, such as Largo da Batata, Praça do Ciclista and Shopping Center 3, highlighting the need for smart mobility and housing initiatives like Housi in these locations.
In addition to playing an important role in the democratization of spaces in cities, bicycles are also fundamental for the environment, in 2022 alone, more than 2.7 thousand tons of carbon dioxide were potentially avoided with the use of Tembici shared bicycles in São Paulo. Paulo and partnerships like this are fundamental for the growth of these sustainable agendas.
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