New campaign was developed by Dojo
Kayak’s new campaign, designed and developed in partnership with Dojo, has the motto ‘Dream, seek, travel’. Through films, the brand wants to encourage travelers to remember the places they dreamed of traveling to during their childhood.
The first film of the campaign highlights Srgio, a father who dreamed of taking a trip to another planet. His son, a technology specialist, organized a unique experience to Valle de La Luna, in Chile, through Kayak, meeting all his father’s expectations.
The second play features Marina, a girl who always wanted to be a mermaid. And, to make this dream come true, her parents are planning a surprise trip with the Kayak to Praia da Sereia, in Maceio, an allusion to the child’s will.
Kayak does not see any destination as impossible to visit. That’s why, together, we thought of childhood dreams, those that seem to be the craziest and most impossible to inspire us to create this campaign. The message we want to bring is this: think of that place you wanted to visit as a child, no matter how unreachable it is, said Thiago Baron, CCO of Dojo.
