Every fanatic football fan certainly has some quirks and a special way of cheering. There’s always the one who knows everything about football or the one who just goes to the party or the one who is the enemy of the end. And to pay homage to each different type of supporter, Guaraná Antarctica, which has been on the side of Brazilians for over 100 years and is an official sponsor of the Brazilian National Team, and Burger King, a chain of fast-food restaurants, have come together for the same purpose: to prepare the full menu for Brazilian fans.
Rogerio Palermo, Head of National Partnerships, says:
“As Torcida BR sponsors, we want to support the fans in the most diverse moments in which they prepare to cheer for our Selection. That’s why Guaraná and BK teamed up: to make this party even more fun, “We want to get our fans excited to cheer in a way that only we know how: in the Coisa Nossa way. We are going to exalt our Brazilianness by reinforcing a consumption occasion that is the face of Guaraná Antarctica and also of BK.”
In a fun way, the ‘Torcida Embrasa’ campaign, which invites Brazilians to reveal their fan identity, presents Burger King’s most famous sandwiches with the characteristic personality of a Brazilian fan. And of course, they all go well with a Guaraná Antarctica.
Juliana Cury, vice president of marketing and sales at ZAMP, BK’s master franchisee in Brazil, says:
“We have a diverse menu that suits all tastes. We are very happy to join the Brazilian crowd and make it even tastier with a partnership that has everything to do with Brazil. Surely every fan will identify with one of the identities we present and enjoy the ideal combination of sandwich and Guaraná Antarctica.”
Get to know the characteristics of the Brazilian fans:
Big King – 100% Zoeiro: full of fire, where the presence is perceived from afar, without it there is no show in the crowd;
Chicken Crispy – Know it all: palpitates throughout the game, thinking he knows the best tactic to win;
Double Rodeo – Tá Pela Festa: whether he won or lost, the important thing is the emotions he experienced, after all, football is already a party in itself;
Bacon Double Stacker – Fanatic: this one breathes football, talks only about football and wears the team shirt everywhere possible;
BK Original – This is Root: decades of love for the jersey, carries his team in his heart in good times and bad;
BK Original Cheddar – Enemigo do Fim: the game does not end even with the final whistle, it merges one game into another. It’s like, let’s go? Let’s go!
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