Expecting to receive more than 300,000 people in four days of the festival, CCXP takes place again after 2 years of hiatus due to the corona virus pandemic that affected the world and this year, the event intends to make its biggest edition so far. In this edition, one of the attractions will be a LEGO Store, full of unmissable novelties for fans of the brand, in addition to exclusive sets.
Paulo Viana, Head of the LEGO operation at MCassab, points out:
“It is with joy that we will be present at the biggest event in the sector, where we know that the LEGO experience will make the difference, reinforcing our purpose of being ever closer to the public. Bringing a differentiated experience to CCXP is another important step in 2022.”
The Pop-up Store at CCXP22 has the brand’s updated look. Visitors are sure to find lots of fun, interaction and an incredible experience similar to that found in certified LEGO stores, with exclusive releases displayed in an environment that stimulates creativity and imagination.
In the store, it will also be possible to find the “Pick & Build”, a modality where the consumer chooses the pieces to fill glasses with two size options, a craze among LEGO lovers. And the news doesn’t end there, Star Wars fans will still have a surprise, an instagrammable mosaic made only with LEGO pieces, it’s worth checking out closely and registering the moment.
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