The campaign, created by Ivoire in partnership with the Brazilian company’s marketing team, has the motto “We dream because we are human, we transform because our business”
The Brazilian Meta, a technology and innovation company focused on digital transformation, is celebrating its 32 years of existence with a positioning campaign.
The piece, created by Ivoire in partnership with Meta’s marketing team, has the motto “We dream because we are human, we transform because it is our business” and aims to show that digital transformation is about people and not about codes.
The idea of the campaign is to provoke a reflection on how technology needs to be linked to the culture of organizations. People are the fuel for change, disruption: we are human, we dream, we transform, said Tssia Skolaude, CMO at Meta.
The campaign also brings a new look to the company’s branding. The brand’s colors were revisited, the fonts simplified and the images more humanized.
We understood that our brand had room for verbal and visual evolution and we took advantage of the new positioning to also put on the air the result of this revitalization and rebranding work, adds Tssia. The branding work was also built by the company’s marketing team in partnership with the Ivoire agency.
