Grupo Petrpolis brand has already acted in five other plots at 9 pm on Globo
Itaipava returned to dramaturgy this Wednesday (30), in a scene from ‘Travessia’. Created in partnership with Globo and signed by WMcCann, it is the first appearance of the brand with the revelation of the new character Haroldo, the robot waiter who arrived in Vila Isabel.
For the plot, the brand also prepares content actions and visualizations that reinforce its participation in the universe of teledramaturgy.
This is the fifth consecutive time that the brand is present in nine o’clock soap operas, having gone through Amor de Me, Imprio Edio Especial, Um Lugar ao Sol and Pantanal. from the soap opera.
“We understand that TV Globo soap operas are always a good opportunity to enter into a conversation that is present in the homes of Brazilian consumers on a daily basis. And Itaipava has already established itself as an official companion of the moments when they stop to watch their favorite plot” , explains Naiara Brugneroto, marketing coordinator for Itaipava at Grupo Petrpolis.
