With the departure of the co-CEO and COO, Marcelo Reis assumes the creative leadership of LBTM and ARC
Marcio Toscani, co-CEO and COO of Leo Burnett Tailor Made and co-CEO of ARC Worldwide Brasil, announced that, as of the end of the year, he will step down from the leadership of both agencies. According to a note from the agency, Toscani will dedicate himself to other challenges.
With that, Marcelo Reis, until then co-CEO and CCO, assumes the leadership of Leo Burnett Tailor Made and ARC Worldwide Brasil.
Throughout his 14 years at Grupo Publicis, since 2014 as co-CEO and COO of Leo Burnett TM, Toscani has participated in the agency’s renewal cycle. I am very proud to be part of the history of such an emblematic agency for the market, as well as to participate in the implementation and consolidation of ARC in the shopper marketing market”, he said. It’s time to embark on a new stage of my professional life, he added.
