This past Tuesday, November 29th, Colorado launched a new campaign that promises to value the Brazilian ingredients in its recipe and make consumers fall in love with beer even more. More than talking about the Brazilianness of Colorado in its advertisements, the brand invites people to take a sip of its Colorado flavors. After all, a sip is worth a thousand pictures.
Thomas Debeus, Head of Marketing at Colorado, said:
“We know that when consumers experience Colorado for the first time, they dream of everything that beer can be. With this initiative, we want to invite the consumer to fall in love with the ingredients and flavor of Colorado, which are unmatched in the market.”
But how to try? The special QR Code can be found in the campaign film, available on the brand’s social networks and YouTube channel. In addition, between the 29th of November and the 22nd of December, Colorado will install “drinkable billboards” in different locations in São Paulo and Rio de Janeiro. In each of these places, there is a QR Code, so just direct your cell phone and scan it to generate the coupon.
The sips can be redeemed at the Bar do Urso units, in traditional neighborhoods of São Paulo and in cities such as Franca, São Bernardo, Mogi das Cruzes, in addition to the famous Copacabana beach, in Rio de Janeiro, Vitória (ES) and Maringá (PR).
Rogério Chaves, Creative Director at David, comments:
“No matter what we say, nothing is more convincing about the taste of Colorado than having someone try this beer. That’s why we created a campaign that goes straight to the point. Instead of arguments, we gave sips.”
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