Anitta started an unusual race to publicize the songs from her new EP, “À Procura da Anitta Perfeita”, released on the 30th. divided into teams of three people, in which each trio will represent one of the six songs on the EP.
The idea is for each team to promote their respective track, making it have the greatest possible reach on digital platforms. That is, the more the music is heard in streaming, the more chances the corresponding team will have to win.
The challenge starts today and runs until December 15th. The prize of R$500,000 will be divided among the members of the winning trio. To win the competition, influencers can unleash their creativity on the platforms, formats and content they will use to promote their music.
The contestants and their respective bands are: Beca Barreto, Mirella Santos and Mel Maia (“Macetar”); Rafa Uccman, Isaías and Viih Tube (“Ela Não Vale Nada”); Luara, Juliano Floss and Vivi Wanderleiy (“Biquini Vermelhinho”); Rafael Cunha, Jacques Vanier and Tirulipa (“Mel”); Gkay, Álvaro and Lucas Rangel (“Ai Papai”); finally, Vanessa Lopes, Valentina Bandeira and Maria Clara Garcia (“Avisa Lá”). The artist celebrates:
“I’m very curious and excited to see how these guys, who I’m friends with, are going to use their creativity to win the competition. We thought about this action exactly to understand the new ways of disseminating our work on social networks. Who knows, maybe some great ideas will come out of this competition?”
With six new tracks and entirely in Portuguese, the EP “À Procura da Anitta Perfeita” features guest appearances by names such as Maiara & Maraisa, Wesley Safadão, Pocah, Lexa and Costa Gold. In addition, it celebrates the artist’s complexity and the Brazilian rhythms that form her musical taste.
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