The campaign was launched this Thursday (1) during the break of the telenovela “Travessia”
TV Globo launched its traditional year-end campaign. The station’s 50 year-end message has the motto “Every day is a new day”.
The campaign, launched this Thursday (1) during the break of the telenovela “Travessia”, brought a new look to the song Um Novo Tempo, which mixes a bit of funk, piseiro and other national rhythms, which put the big names from the station like Tony Ramos, Luciano Huck, Claudia Raia, Glória Pires, Marcos Mion, Tas Arajo, Fabio Porchat, Susana Vieira and many others to dance.
The film has two parts: the first, with images of the talents in their workplaces and the second with everyone gathered together singing the song Um Novo Tempo. The scenography provided a lot of shine and paet, while the color of the environment was due to the clothes of the talents, dressed in pieces in monochrome colors.
In these 50 editions, TV Globo’s end-of-year campaign has ceased to be a television campaign and has become a national ritual. We are extremely proud to have created this connection. Especially when we remember that Brazilians always look to the future with optimism. That is how we, at Globo, also see it. That’s why today is a new day, a new time,” said Amauri Soares, director of TV Globo and Afiliadas.
On Thursday, the station aired spoilers for the film on TV Globo’s programming and the making of the work was presented right after the Jornal Nacional to arouse the public’s curiosity.
Every day is a new day to celebrate. Life, our conquests, our accomplishments. This is the great message we want to convey with TV Globo’s year-end campaign, where we celebrate each new day as a chance to create new and exciting stories. To highlight the incredible work carried out by extremely competent teams, in front of and behind the screens, throughout the year we recorded the daily lives of those who bring our content to life, recognized for their extremely high production quality. And that’s why this campaign involves a lot of emotion, added Manuel Falco, director of Brand and Communication at Globo.
