To promote the season two finale of The White Lotusa HBO Brazil it’s at W3haus, Stefanini Group Ecosystem Haus agency, launch this week the campaign “White Lotus Problems”, starring socialite Narcisa Tamborindeguy (@narcisat) and influencer Victor Oliveira (@victoroliveira).
In a series of three videos, the two tell the chic perrengues they went through on luxury trips, as well as the protagonists of the channel’s award-winning production. the first video “Oh, what crazy luggage” brings reports about arriving at the destination without the bags, which were lost, as it happens in the first episode of the second season with the character of Theo James. It can be seen on HBO Brasil’s social networks, as well as on influencers’ profiles.
The choice of personalities was not by chance. “Narcisa’s life is a great season of The White Lotus, with incredible perrengues happening in even more incredible places. The campaign is inspired by these stories to talk about the series with all the charisma of Narcisa and her chemistry with Victor, a friend who was in several of these experiences”, says Guilherme Maximiliano Oss Rech, creative director of W3haus.
The next two episodes, “Absurd Tours” e “Clappers around the world”, will air on the same profiles during this and next week, before the final episode of the season, which premieres on December 11th. Check out one of the videos:
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The action also unfolds on the social networks of HBO WIDEadapted to the region with influencers from Mexico such as Fer Medina, Marcela Mistral, Gretel Valdez and Florencia Guillot who will tell the audience their “White Lotus Problems” on trips.
Luz Paredes, Marketing Coordinator at Warner Bros. Discovery says:
“HBO offers our fans the best series and shows and as part of our mission, we are always looking to deliver quality content and entertainment. For the second season of The White Lotus, we wanted to bring this great story closer to the public, along with Narcisa and Victor, because we can all live incredible stories in our own way, and no one better than them to show us that.”
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