The activation was thought to make the public aware of the pollution of the seas and marks the relaunch of the fragrance packaging
Throughout 2022, Natura announced the relaunch of Kaiak packaging, now made with more than 50% recycled plastic collected from the Brazilian coast, and to make consumers aware of the cause, the brand is promoting a sensorial and olfactory experience with a path to tour the cities of So Paulo, Santos and Curitiba in December.
During the activation, which will be on display for a limited time in each of the cities, people will be able to enter the path and live interactive experiences that demonstrate the process of removing plastic from the coast, reinforcing the brand’s attention in the search for choices that respect the life of the waters and contribute to eradicating pollution from the environment.
We understand that, given the problem of improper disposal of plastics in the oceans, action is needed and we want to reuse around 102 tons of plastic per year just in the production of Kaiak packages. We invite everyone to get to know this whole process up close in our activations in the cities of São Paulo, Santos and Curitiba, said Denise Coutinho, Marketing director at Natura Brasil.
In addition to getting to know better the involvement in this context, while they are on site, visitors will also be able to reenergize themselves with Kaiak, inspired by the freshness of nature, seas and oceans and discover the new system of intuitive lids, which facilitate the modern and resistant opening of the product. .
