The advertisement is part of a kind of “superstition” by the brand for the sixth Brazilian championship
Brahma announced the new member of its team of ambassadors: striker and number 9 of the Brazilian national team, Richarlisson. The advertisement is part of a kind of “superstition” by the brand for the six-time Brazilian championship.
In 2022, the year that consecrated the national team as the only five-time champion, the team had a coach from Rio Grande do Sul, French champions in the previous edition, the competition was based in an Asian country, a goalkeeper from Palmeiras was called up and a number 9 shirt with the initial R. The scenario repeats itself in 2022.
Brahma has been on the side of the Brazilian National Team since 1958. Throughout our history, we have sponsored great artists and players, participating in major events and important moments in the country. And, in the year of the World Cup, we are bringing all the excitement of the World Cup to Brazil and even taking a lot of Brahmosity directly to Qatar with the Brazilian fans, together with the Movimento Verde Amarelo. Now, to add to all this, we have gained reinforcement from Richarlison in this union that has everything to be a success on and off the field, said Maurcio Landi, marketing director for Brahma.
