Ampfy brought the Virtual Clothing trend to an unprecedented action in the Outback Steakhouse metaverse during Comic Con Experience 2022 (CCPX22), one of the biggest events related to pop culture in Latin America, which took place last weekend at Expo São Paulo .
Ampfy’s action is Virtual Cosplay, a collection of virtual clothes created to democratize access to the performance art of transforming into characters, and allow those who cannot make the investment in the traditional clothes used by the cosplay community to also enjoy the trend.
To gain access to activations of Outback’s virtual costume collections, users purchased the Bold Pass – a gift card that could be used to enjoy exclusive Outback products at CCPX22 and which entitled participants to win a Virtual Cosplay created with exclusive models made in 3D by a professional who makes the previous modeling of the clothes.
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