Chevrolet Brasil is the only Brazilian advertiser present in the YouTube Ads Leaderboard global ranking. The video “Zé&Zê – Made for me”, which is part of the launch campaign for the Chevrolet S10 Z71, entitled “Made for every adventure”, got 23 million views in its first days on air and 57 thousand likes on YouTube, making it one of the 10 most relevant videos globally on the platform in 2022.
The YouTube Ads Leaderboard is determined by an algorithm that takes into account organic and ad-generated views on the platform, as well as watch time and audience retention. Ranking participation is limited to one ad per brand to better reflect the breadth, quality and popularity of ads that ran on YouTube throughout the year. The ranking released by YouTube brings together the 10 most relevant ads on the platform in the period between November 1, 2021 and October 31, 2022.
Unreleased music and video clip “Zé&Zê – Made for me” were created by Commonwealth//WMcCann, a division of WMcCann that caters exclusively to the brand, with a media strategy from Dentsu’s Isobar. They were launched by Zé Felipe, one of the most famous singers and songwriters today, and who is also at the top of the most watched Music Videos ranking on YouTube in 2022.
Zé Felipe surprised the audience by saying that he was thinking of having a partner to compose a new country duo and, after a period of suspense, announced that he chose Z71 and created the duo Zé & Zê.
Chris Rego, Executive Director of Marketing GM South America, comments:
“It is with great joy that we receive this great news. Being among the 10 most relevant ads globally on YouTube, with the video of a super important launch for the brand, shows that our strategy and our partnerships are being well accepted by the public and bringing us great results.”
André França, president of WMcCann, highlights:
“We are very happy with the results we have achieved for the client. Being present in this global YouTube ranking is an important milestone, which recognizes the relevance of our media strategy.”
Mônica Carvalho, business director for the Banking, Fintechs, Mobility and Telecommunications segments at Google Brazil, says:
“We were happy to see the brand’s commitment to understand the language of YouTube and our platform’s ability to connect brands with large audiences.”
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post Chevrolet is present in the global ranking of YouTube ads appeared first on ADNEWS.
