Agency will be responsible for the brand’s 360 communication
After a bidding process, Lindt chose Dojo to be its new agency. The company will be in charge of the strategic planning of communication and media, the creation and production of campaigns.
Founded 177 years ago in Zurich, Lindt & Sprngli, in Brazil, has been distributed in supermarkets and emporiums since 1969 and, since 2014, has its own operation in the country. Currently, the Brazilian branch operates 64 own stores.
According to data from Kantar, almost 83% of Brazilian households bought chocolate in 2020, which shows that there is still a lot of room to grow and offer the consumer a quality product with high added value. Our work with Lindt is to increase its visibility in Brazil, helping it to grow and insert itself more and more into Brazilian routine”, said Jssica Alberola, media director at Dojo.