Account was previously on BETC Havas
Just over a month after the end of the partnership with BETC Havas, Hershey’s announced this Monday (5) Publicis as its new communication agency.
The company will be responsible for the brand’s communication strategy, including advertising campaigns for Hersheys, Hersheys Professional, Reeses and Ice Breakers. Campaigns can also be used globally.
We want to get even closer to the consumer and innovate in the market through our launches, campaigns and activations. After an extensive process that included the presence of our international team, it is a pleasure to have Publicis as our new partner in Brazil! They are joining our ecosystem with a broad, diverse and super-talented team,” said Camila Ribeiro, Hershey’s Head of Marketing for Latin America.
J Eduardo Lorenzi, CEO of Publicis Brasil, celebrated the achievement. The work presented was developed by a unique team, with innovative ideas and visions, taking into account the importance of continuing the sorority platform that the brand recently launched in the country. We are very excited to start getting the projects out on the street, he says.
