With the aim of joining forces and creating a massive channel to reach the largest number of advertisers around the world, Yahoo, a global media and technology company, and Taboola, a leader in the native ads market, have just signed a commercial agreement 30 years exclusive. This will make Taboola responsible for delivering native advertising across all of Yahoo’s digital properties and will be available for purchase through the Yahoo DSP (Demand Side Platform).
With the exclusive partnership, Taboola will benefit from Yahoo’s scale as a leading consumer technology company, reaching nearly 900 million monthly active users worldwide as a premier internet property in email, sports, finance and news. For Jim Lanzone, CEO of Yahoo, the partnership with the brand will allow the company to further improve native offers in unified advertising. The executive says:
“With Taboola, we will be able to maximize campaign reach and performance for advertisers, increase monetization opportunities for publishers, and drive improved, privacy-friendly experiences for users.”
Through the agreement – which was approved by the boards of directors of both companies and is expected to close in the first quarter of 2023 – Yahoo becomes a representative of the company’s Board of Directors. With long-term support from Apollo, alignment with shareholders and a commitment to supporting both companies’ advertiser platforms, the partnership aims to accelerate the companies’ growth plans in an attractive market sector.
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