The action “Revolta das Nonnas”, signed by Adventures, has as its motto a special pizza for those who waited for that snack from Italy and ran out.
Pizza Hut held a peaceful “nonnas” “protest” on Avenida Paulista, in front of one of the main McDonald’s stores.
With the motto a special pizza for those who waited for that snack from Italy and were left without, the action called Revolta das Nonnas, signed by Adventures, was due to the fast food chain not having launched this year the Italian sandwich in its special menu linked to the main football tournament in the world, as the Italian team did not qualify for the competition. The activation gained strength on digital with the participation of the comedian Bruna Louise, who interacts with the nonnas and helps to give voice to the claim.
Pizza Hut seeks to be ever closer to the young public, offering brand actions that speak their language. We are proud to bring this innovative and fun action, redesigning our menu within the My Box combo, joining conversations that are active on social networks. It takes courage to keep our brand in the minds of our consumers, said Bruna Fausto, Marketing Director at Pizza Hut.
