The first debate between candidates for the 2022 presidency of the Republic, organized by Grupo Bandeirantes de Comunicação, was the most viewed video in the Top Trending Video category of the “End of Year List” made by YouTube in Brazil.
Lasting almost 4 hours, the debate held on August 28 in a pool with TV Cultura, the UOL portal and the Folha de S.Paulo newspaper reached 14 million views. On the occasion, the then candidates Luiz Felipe D’Avila (Novo), Luiz Inácio Lula da Silva (PT), Simone Tebet (MDB), Jair Bolsonaro (PL), Soraya Thronicke (União Brasil) and Ciro Gomes (PDT) were present. .
The live reached a peak of 2.11 million simultaneous users, which also represented a live broadcast record in the history of YouTube Brazil in the Journalism category. “The tradition of Grupo Bandeirantes’ Journalism in covering the elections gained a very important ally with the potential reach of digital platforms. The numbers reached in the presidential debates are significant results of the joint work of Jornalismo da Band and Vibra”, says Andre Luiz CostaCEO of Vibra Digital, a spin-off technology company and digital strategist for Grupo Bandeirantes.
The exhibition of the game between Corinthians and Palmeiras, for the 6th round of the Paulista Championship, secured second place in the ranking, with more than 13 million views. The video “Put 100 Million Orbeez in My Friend’s Backyard”, by youtuber MrBeast, ranked third with 11 million views.
The selection does not include Shorts, music videos, trailers and children’s videos. Paid views and views from related videos are not considered.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post Debate da Band between candidates for the presidency of the Republic is the most viewed YouTube video in 2022 appeared first on ADNEWS.
