In addition to the name, the online sports betting house will have actions in most national stadiums, central banner and pre-match inflatable
The 2023 Copa do Brasil has a new name: Copa Betano do Brasil. The 35th edition of one of the biggest national football championships has just closed a sponsorship agreement with the online sports betting house.
During the championship, Betano will have actions in most of the national stadiums, involving insertions in LED panels and static plaques, pre-match central and inflatable banner, customized brand replacement plaque, activations throughout the tournament with tickets and performances of players per game and hospitality in the championship final. The brand will also be on the tournament’s social networks and promote actions with influencers during the games.
Sport, especially football, is in Betano’s DNA and being able to promote one of the most traditional and relevant championships in Brazil is a milestone for our history, in addition to reflecting the solidity and confidence that we have in the sports betting market, said Alexandre Fonseca, Betano’s country manager in Brazil.
The championship will take place from February 22 to September 24, 2023, bringing together 92 teams from 26 Brazilian states and the Federal District. The champion guarantees a place for the Copa Libertadores da América, in 2024.
