Fernando Jaques has more than 16 years of experience in technology, CX, data and martech solutions and will lead Unicrnio, the leading CDP in Brazil
Unicorn leader in CDPs (Customer Data Platform) in Brazil, Insider announces the hiring of Fernando Jaques as country manager for the domestic market. The executive has more than 16 years of experience in technology, CX, data and martech solutions, having led high-performance teams at companies such as Oracle, Return Path | Validity, Serasa Experian, Locaweb, Dell and Oi.
I am very happy to start this new chapter, as country manager for Insider in Brazil. Insider has developed the most modern, powerful, and easy-to-use engagement and personalization platform in the martech industry, with the fastest time to value I’ve seen in my last eight years in industry solutions. More than 1,300 customers and all of the industry’s top analysts have recognized Insider’s capabilities and positioned it as the market leader in CDPs, personalization and journey management, and cross-channel marketing campaigns, Jacques said.
Insider’s AI-powered platform (valued at $1.22 billion) brings together a suite of personalization capabilities with emerging messaging channels like WhatsApp, Facebook, RCS and SMS.
Brazil has been a great success story. Since we opened our office in So Paulo, in 2020, we have achieved very significant growth in the region, not only in acquiring clients, but also in expanding our team. Despite observing a challenging macroeconomic scenario, we continue to maintain sustainable growth in operations and in the team. And Fernando Jaques will be a key player for Insider to grow even more in Brazil, said Moritz Wolff, Insider’s regional director in Latin America.
