The campaign, signed by WT, has the concept Everything new to start over
C&A decided to celebrate year-end clichés, such as jokes and family questions, in its year-end campaign, called “Fim de Ano Tudo Novo”, and invited actress and singer Manu Gavassi to star in the play.
The campaign, focused on the collection for the festivities and signed by Wunderman Thompson Brasil, has the concept of Everything new to start over and seeks to show that clichés and connection in this period are fundamental for this time of year.
The holiday season is synonymous with connecting and celebrating with those we love. For these occasions, fashion plays a very important role, after all, it is also through looks that we express the happiness of living these moments again. In this campaign, C&A extols exactly this cliché joy, said Mariana Moraes, C&A’s marketing director.
