SBT brings together cast for year-end film

Vignette concept was created by WMcCann

SBT gathered its entire cast for the station’s year-end film. The campaign, whose concept was created by WMcCann, is accompanied by the classic track ‘Now time for joy’.

In the film, it is possible to accompany the station’s artists holding a shiny sphere, passed from hand to hand until it reaches the Silvinho doll – representing Silvio Santos – who transforms it into wishes for a happy 2023 to his audience.

The objective of the campaign is to convey joy, a feeling that the station uses as its DNA.