The campaign, signed by GUT, aimed at Latin American countries and has a partnership with Netflix Ads
Mercado Livre launched its Christmas campaign, which aims to portray the short difference in days between the final of the Seletions World Cup and the festive date, entitled “Everything you have in time for Christmas”.
The campaign, signed by GUT, features a film that highlights the moment when a consumer realizes that the championship is over and needs to run to guarantee his family’s gifts. The balcony of the piece shows that, while this consumer needs to run to the stores, another consumer is in the comfort of her home making her purchases over the internet, at Mercado Livre.
The action, aimed at consumers in Brazil, Argentina, Mexico, Chile, Colombia, Uruguay and Peru, also highlights the brand’s functional attributes such as fast delivery and offers with up to 60% off throughout the month.
We know about the passion of Latinos and, in particular, of Brazilians for football and also how they wait for Christmas to give gifts to their families and the people they love. For this reason, since the beginning of the month, in addition to bringing offers on our platform, we want to reinforce to the consumer that, even after the end of the championship, he will have the convenience of finding everything he needs on the Free Market, explained Thais Souza Nicolau, branding director at Mercado Livre.
In addition to video for TV and digital, the communication also has a partnership with Netflix Ads, the new streaming advertising platform, and among the out-of-home media activations, there will be actions in malls in São Paulo and Rio de Janeiro , while in Mexico and Argentina, activation will be in 3D format.