Web3 and the geek culture of the periphery stirred the curiosity of many people during CCXP 2022, a well-known event that gathered around 300,000 people last weekend in São Paulo.
Those who attended the UPLAND stand got to know the collection of Qatar Cup NFTs that the biggest metaverse of today launched in partnership with FIFA. Through the #OWNYOURCOLORS campaign, more than 90,000 digital collectibles have already been sold and “uplanders” be aware that a new batch of items will be released in the coming days.
Visitors to the fair could check out a cool schedule of PERIFACON at the stand, a social project that inserts the peripheries into the various opportunities of the digital ecosystem.
In three days, Perifacon’s Mesacast broadcast in loco and online chats about the favela’s initiatives with illustrators Juan Calvet and Deley (Arte na Periferia), the collective O Corre (Podcast Recording), rappers Febem and Rashid (O Your Favorite Rapper’s Favorite Comic), PH Santos and Patti Maionese (Star Wars for the New Generation).
Guided by diversity and democratization, the debates had the participation of artists and professionals such as Thais Hern, Johnatan Marques, Mity Dias, Nazu, the booktuber Milena Enevoada, Heslaine Vieira, Andreza Delgado, the Mundo Freak podcast team, the musicians of the band Tuyo , presenter Guto Barbosa, and actress Ana Hikari.
At the UPLAND stand, CCXP visitors had experience with augmented reality and learned how to acquire virtual properties in the metaverse
UPLAND is a strategy game that allows you to buy and sell virtual properties based on real city maps. Its community already gathers around 4 million fans worldwide and recorded approximately 8 million dollars in cash withdrawals by players in the last four years.
The game is available for free download on iOS, Android and the web and can be accessed anywhere in the world.
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