The 300 clocks will be installed in the city of São Paulo by February
JCDecaux announced the installation of 300 new digital clocks in So Paulo (SP) by February 3rd. The expansion represents 1/4 of the company’s portfolio, and equipment is already being installed in the south, east, west and central areas of the capital.
According to the company, the renewal should bring more flexible planning with more digital, segmented and data-driven campaigns. In addition, the strategy will create the possibility of special projects.
“As a world leader, JCDecaux is a reference in this moment of great transformation, with an intense work of high quality digitization of our assets to offer solutions that increase assertiveness and bring better return on our clients’ media investments”, explained Ana Celia Biondi, CEO of JCDecaux Brasil.
