Brands present in the summer, especially in Rio de Janeiro, Havaianas made a collab with Leão tea and Globo biscuit. The result is products that range from sandals to t-shirts, including ecobags, thermos bottles, sarongs, among others.
With the tea brand, Havaianas launched two models of sandals, in addition to a short-sleeved T-shirt, sarong, bath towel, ecobag and a thermos. For Leão, which is celebrating its 120th anniversary of the brand, the partnership also starts the digital campaign ‘Bom Pra Quê?’, which debuts on the 17th.
Pedro Abbondanza, Marketing Director at Coca-Cola Brazil, emphasizes that Leão is an iconic and centenary brand. “That I could only make a special collection of products with other brands that are as relevant as ours, such as Havaianas and Globo. There is nothing more authentic and Brazilian than the union of these three giants”, he declares.
Collab with the Globo cookie brings a product line with a sandal model, a traditional Havaianas shape, a boardshort model, a short-sleeved shirt and a bath towel – all items in the line carry the visual identity of the packaging. of the Globe, in yellow and green.
“Like Havaianas, Leão and Biscoito Globo are brands that are part of the ‘beach ritual’ of thousands of Cariocas and those passionate about the landscape and pleasant climate of Rio de Janeiro”, says Mariana Rhormens, marketing director of Havaianas Brasil.
